The product launch season cometh, so now would be a good time for this old editor to offer some words of advice, before the industry screws it up again.
While leaks and unconfirmed rumours are exciting for journalists and fun for readers, the business implications for the victims can be quite serious. Long planned marketing campaigns can be blown, and commercial secrets prematurely fall into the hands of competitors, and businesses can be tarnished. In light of the unfortunate S8gate, we take a look at the reasons for secrecy and the consequences of leaks.