Anyone who types words into a computer has been right where Kitty is right now. Artwork can go through several changes and be passed under the nose of several busy people, and still nobody spots the obvious humdinger of a spelling mistake. Our eyes and brains see what they want to see, thus Serato’s “official” vinyl suddenly become a rare limited edition “offical” cock-up. But in true turning a frown upside down style, Serato have decided to capitalise on this mistake and turn it into an opportunity by selling it off super quick and super cheap.
So while stocks last, offical control vinyl is being offloaded via the Serato store and certain unnamed stockists for 40% off. Obviously, given the revered status of Serato vinyl, these are likely to become collectors classics, and I suspect that some people have already dropped large wads of cash on doubles of every colour.
I suppose Serato could have simply swapped the covers out with freshly printed ones, and resealed the lot, but sometimes it’s just not worth the effort. New artwork, print, unpack, repack… not worth the hassle probably. These will get snapped up, Serato will make a few NZ bucks and the process, hopefully with spell check enabled, will start again. I suppose in this instance, the vinyl is still the same, just a different cover.
