Despite the best of intentions, it seems that the world has conspired against Denon DJ with their new product launch. Firstly the FCC decided to release confidential details of their stuff, and then it seems that a magazine jumped the gun and sent out issues a tad early. So last night saw somewhat wonky images hit the usual sources, thus presenting a very incomplete picture of what the new product is all about.

So there seems to be a certain logic in taking ownership of this all too common cat out of the bag scenario, and have decided that if an image of their new baby is out there, it might as well be a good one. So here it is — the new Denon DJ SC5000 player, as seen on the Denon DJ Facebook page.

And that’s all I’m saying. I have the full details and have had it in the studio a little while ago. But it’s Denon DJ’s product to launch, so let’s leave it to them to keep as much control as they can. I feel it’s better to have it presented properly than draw incorrect conclusions from spurious rumours and incomplete “facts”.


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