Serato and Roland — how I joined the dots

Roland's quest for world music domination was announced this week, with a tease about DJIng. Now Serato has stepped up as the DJ partner for said domination.

Serato x Roland #909day

Serato x Roland #909day

It’s 05.13am, and once again my gut is being punished by the takeaway I had some 8 hours ago. This is nothing new, as my inherited internal wrongness that precludes me from the joys of anything hot or spicy (guaranteed 24 hours of bed ridden pain) frequently reminds me that I sould be more careful with my intake of culinary crap. But from time to time, my gut does serve me well, and in recent times it has been a Mystic Meg like predictor when it comes to industry happenings. Allow me to explain.

A couple of days ago, I posted a story about how music tech giant Roland is going to take over the internet on #909day and unleash a 24 hour new gear fury upon us — a veritable GAS cloud if you will. Within this piece, I teased that I have a theory about what said DJ related fury might be. But instead of puking it up in your laps, I figured it might be a jolly jape to let you lot postulate your own theories. Some of you had a go, but I’d typify the response as “not that interested”, if only because it’s Roland and they have no real pedigree in the pure DJ scene at all.

But yesterday, an email arrived through the usual channels about how I should stay up until toolateforthisoldman O’clock because Serato has something hawt to talk about. Been there, done that, seen deadlines extended for news that just wasn’t worth staying up for. Sleep is not just more important, it’s essential. And as it turns out, for this news they didn’t actually send out any PR anyway — it’s all rather social mediaish. I swear I’m not angry and I’ve become dulled to the inevitability of such things, but you know… the press generally works better if there’s a press release — the key is in the name. Imagine how apoplectically enraged I would be if I had stayed up, calmly waiting for something to arrive. Coincidentally, even the Apple dictionary foretold of what might happen as I spellchecked this piece:

Serato and Roland — how I joined the dots

Aaannyway… if you haven’t seen the news, or guessed from me namedropping the two key ingredients of this little DJ takeaway, Serato and Roland are cosying up to deliver… something. There’s also a seemingly unembeddable video, and some words, lifted from the Serato site, because there’s no PR in my inbox:

Serato announces a new partnership with Roland, a world leader in music hardware.

Serato and Roland are joining forces to create something truly unique and that will redefine what it means to be a DJ. Drawing on the combined experience of both companies, this shared vision will be realised in a special announcement on “909 Day” (September 9th).

Young Ly, Serato CEO says: “Roland is an exciting new partner for Serato. It’s inspiring to be working closely with a company with such rich heritage and expertise in the musical performance and production world, and responsible for so much of the music that DJs play night after night. Both companies are closely aligned in our vision for the future of DJing and performance, and we’re excited to reveal this to the world.”

As part of the 909 Day worldwide celebration, Serato HQ will be hosting a streaming event live from Auckland, New Zealand, where a special announcement will be made. You don’t want to miss this!

I’ll tell you right now, a great many people will definitely miss it. New Zealand time usually means that Europe is in bed, and considering that most traffic happens in working hours, the majority of the US has clocked off for the day as well. Indeed, as I type this story, no other DJ news outlet worth a damn has posted about this hot news. Maybe they didn’t get the press release either.

Serato and Roland — how I joined the dots
The Worxlab last week. This is how I roll. Honest.

HOW I JOINED THE DOTS

Working out that Roland would be working with Serato was an interesting journey. Of course I could just brag about being all guru-ish and saying that I knew all along and this is nothing new to me. And if I may, I’d like to share my thought process with you and show my workings, and how my gut was shouting at me somewhat more than the fried chicken in OK sauce is doing right now.

Firstly, the post DJ Expo grapevine was twitching about how Roland was getting into DJing. “And that’s all I know” said my source. Plausible of course — they have a old and limited track record in this area, albeit not a good one. Time to dig.

My first train of thought, like everyone else, was what could Roland do in DJing? “They’re going to need a software partner to work in the modern DJ scene” shouted my gut. If it’s DJing, it sure as hell won’t be NI or Pioneer DJ, especially if it’s playing to Roland’s established strengths. Serato however is the perfect fit, especially as I’m led to believe that Serato wishes to work more in the production and performance area of things. Now to find some evidence of Roland and Serato sitting in a tree.

The first piece of the puzzle was what I considered to be a strategic hire. Nick De Friez, formerly of Serato and Focusrite, announced to his Facebook friends that he was moving to Roland. Not enough on its own to confirm anything because Nick is quite the synth head. But when an MI company with intentions in DJing hires a former Serato employee, that’s some dots to join lightly in pencil. This was later joined in sharpie pen when he announced his job title of Dance DJ Product Manager.

The next blip on the radar was the video that came from the recent Jazzy Jeff PLAYList retreat. I knew Serato is heavily involved in this, but interestingly I saw a more than coincidental number of identical Roland 808 t-shirts, followed by the Serato and Roland logos as key sponsors. Knowing that new gear is shown in secret at the retreat (remember the whole S9 mega-leak last year?), I put one more piece in the growing puzzle.

Serato and Roland — how I joined the dotsNow to the Roland video announcing #909day — when talking of live streaming performances, it lists seven key cities around the world, followed by “and more”. Odd right? If you listed seven, why relegate others off the page… unless their location would be a total giveaway. And that’s exactly what Auckland would have been.

Now in a court of law, this would be circumstantial evidence. But it’s enough for me to have laid money on it being true. And as it turns out, my gut has served me well. I’m on a run, probably to the toilet if my gut continues to grumble at last night’s dinner.

Serato and Roland — how I joined the dots
Drop a Numark TR-8 and a TB-3 into my favourite Numark NS7 controller and I’d be in gear Nirvana. Not happening though. Sadly.

BUT WHAT ARE THEY DOING TOGETHER?

Much of that depends on where the slider between their mutual strengths lies, and also what they can bring to each other’s dinner table. Roland has the brilliant Aira range on the performance and production side of things, and Serato has the Serato DJ suite backed up with an established DJ hardware blueprint. Welding these together in some way to make a green Ser-aira-to mashup seems logical.

In theory, this could be Serato’s way of delivering a more coherent version of the ill-fated Ableton based Bridge, and having the TR-8’s sequencing and the expanded Serato Sampler working together. I always felt that while it had promise (and definitely had fans), the Bridge always felt fudged, and running an Ableton window inside Scratch Live was always going to be problematic. But Serato could well be delivering a more planned and designed experience inside of Serato DJ itself, without recourse to third-party software.

Time will tell if this is Roland wanting to go full DJ, or Serato wanting to go full producer/performer. But it’s definitely a sign of Serato exploring related areas again. Given my preference for Serato DJ, and my deep lusting for an Aira setup, this could be an interesting personal journey for me.

Keep your eyes peeled for #909day, although these things do have a habit of leaking out, although not being sent officially apparently. In the meantime, check out Serato’s dedicated Roland page.

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Mark Settle
Mark Settle

The old Editor of DJWORX - you can now find Mark at WORXLAB

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57 Comments

  1. Here we go…

    Groovebox meets turntable/controllers and finally somekind of link protocol. The groovebox turntable Nemonic was predicting (joke or not) could be possible and interesting. The only way to step forward and revamp the bridge/mixtape.
    Sp-909 with multitracking (mixtape/stems), loops (Remix decks), Sequencing (Flip) and timecode/midi/HID (Do you remember the special audio file you load into Serato to control Ableton transport?) protocol as a transport/(scratch lets hope) could be the right step in the live producing arena drove by NI and pursuit by Pioneer. Later let’s prices and bugs.

  3. Some good Japanese DJ product design talent looking for a new home post Vestax collapse.. talent with existing serato ties (Itch & vci-300). A solid hardware company needs software. A solids software company needs hardware. Other hw partners are slinging their own soft(wares.)

    Where did Toshi end up? Hmmm.

      • Just saying that the press release was very quiet considering what it was. I find that you can usually figure out big things are about to happen with a company when they start being very quiet. The V-Moda acquisition was almost like Roland saying “This is nothing, you should see what’s coming”.

  5. Remember the Red Sound Voyager of the early 2000s.
    My guess this partnership with give birth to a Midi clock extractor hardware to bridge Serato grid and any Midi clock based hardware (Drum machine, audio interface…).

  6. Roland is announcing “3 Dance DJ” products.
    Do you think the Serato/Roland product can be a Toraiz competitor ?

    Serato have the software /DJ Experience.
    Roland have the Standalone unit experience.

    A “DJ Simplified” standalone sequencer/sampler unit should be really cool to see.

  8. – a dj mixer with some innovative Roland flavor like their old DJ mixer
    – a clock sync device to give SDJ that external world communication and defacto the Roland devices
    – an all in one controler but nothing to brag about hardware history then…

  9. if you’re going to be apoplectic about dissapointing news, you should listen to my tunes while doing so, Marc, they were after all made in my made… Apoplexia! ;)
    soundcloud.com/plexiasound

  10. I used to use Roland Samplers back in the early 2000’s. They had some innovative tech ahead of it’s time. It was just pricey SP-505 I think it was? It could give the Toraiz a run for it’s money and probably at half the price. It will also be another competitor in the Serato space. They seem to be letting everybody in and NI has been going the opposite closing everybody out, only difference is NI makes hardware now. It’s going to be an interesting battle.

  12. It seems like Serato has been really been dragging its feet for the past year in terms of bringing new mappings and bug fixes to SDJ. I’ve been wondering if Serato has a cash and or staffing problem that might be causing it. However, it could be some new product or feature launch they have been concentrating on instead. Hopefully they have been working on something that won’t further alienate longtime users and existing user base.

    FYI – Roland also owns Edirol who makes video mixers, so there could even be video collaborations in the future.

    • I’m guessing that you are correct in thinking they have problems. This looks like the last gasp before they go under or get sold.
      Another product aimed at hornswoggling the controller crowd, who doesn’t know what they want.(as opposed to creating gear for those who DO know what they want)
      Conceived and designed in the never-ending sea of baffoons who are certain they are so much more clever than anyone without an intensely man-scaped facegina.

    • what do you mean Serato has been ‘dragging it’s feet’ to bring bug fixes…?
      Serato have released several versions in the last couple of years every one fixing more bugs, now with public beta as standard…

      and ‘mappings’?
      To my mind Serato have more compatible pre-mapped hardware than other vendors (with the exception of VDJ), certainly more than NI or Pioneer

      I think you must be referring to NI, if anything IMO Serato seem to have been taking a more proactive approach compared to the competition (especially now considering the looming threat of RB)

      ‘alienating longtime users’?? whuuuut… howso? unless you mean those who are clinging on to the now defunct SSL… Is this really a valid argument nowadays?

      • You do know that anyone can create a Traktor mapping for any midi USB device, yes? You could take a makey makey and make some midi controller out random objects. In other words, NI mapping system allows a limitless number of controllers to be compatible with Traktor.

        And yes, “alienating” because put it this way: Do you use Pulselocker? Did you pick up Pyro? Does that have anything to do with how you DJ? If so, then you’re not alienated, but for the rest of us, it looks like a Serato identity crisis to stay relevant in “the game,” including the association with Roland.

        In my opinion, they’ve all been failing features, or features that should have been implemented years ago before everyone else was on the bandwagon.

        • I fail to see how Serato has “alienated” existing users. Don’t use Pulselocker? Cool – don’t use it. Don’t use Pyro (unrelated, separate software likely designed for marketing purely) – cool, don’t use it. Don’t like Flip? Cool, don’t use it.

          There is no gun being held to anyone’s head to embrace these new features.

          But, in the odd chance that an existing Serato user does want to take advantage of new features and abilities (Pitch Performance mode is pretty cool btw), they can.

          What have Traktor brought to the table over the past few years? Stems. Anything else? That’s awesome if you’re digging stems, and many people are, but I’m not interested personally. If anyone is alienating, it’s NI by ditching jog wheels.

          • SDJ did not invent the wheel for contemporary digital DJing, NI did with Traktor Pro 2. Now, we can compare bells and whistles, and we’ll still see how Traktor has more features than SDJ, but we should also look at the timeline of when these features came about. SDJ is obviously an answer for SSL+Itch users, but all these features you have now in SDJ, have been done, and is the reason why I left Serato. To think I would switch back for a program that has less features and capabilities, is actually ridiculous. If you’re set on DJing and convenience, then one can be that lazy DJ.

            I don’t see how they left the jogwheels if they still sell S4/S2, and I don’t see how any controller is any better than the former in NI. For digital DJing, everything ultimately comes down to software and maintaining an ecosystem. If anything, NI has expanded their ecosystem for other types of DJs. Creating a new controller that does everything the last controller did (looking at the NS7 MK1, MK2, and MK3), is not really appealing if you owned one of the older models.

            Oh, and I would love to hear that story about how some DJ found looking at screens on an NS7 MK3 has improved their DJing from an NS7 MK1. (What a waste of money for the same ol’ garbage). Even Pioneer is folly to this, but Pioneer has cushion from CDJs, so go figure.

            • How exactly did NI “invent the wheel for contemporary digital DJing (with Traktor 2)”?

              I’m sorry, mate, but you just sound like a NI fanboy.

              I’ve used Traktor for years, I use and own plenty of NI gear – and it’s awesome. I’m not disputing that. But I think a lot of your attacks on Serato, and now their hardware partners inMusic and Pioneer seems misplaced.

              Yes, they (NI) still sell S2/S4 but they are old controllers – they’ve been around since the early Mixtrack series. Their new controllers S8 and S5 do not feature jogwheels. It’s just a fact. And to be honest, I couldn’t care less, but if your argument is going to be about “alienating DJ’s” – then that’s a pretty pertinent point. Despite the fact that since Traktor 2, NI have pretty much done nothing. I have no doubt that they have something up their sleeve, all manufacturers would – but as of right now I see Serato as making more and more updates and developments whilst NI is left by itself doing seemingly nothing.

              FWIW: I like the screens on controllers – especially for cue points. NS7II had effects over NS7, plus took the channel count from 2 to 4 (which is pretty important). NS7III was mainly just the inclusion of the screens. NI have screens on their hardware too, don’t forget.

              • I’ve been a digital DJ since 2006. I’ve used Torq, VDJ, SSL, Itch, and Traktor. From my experience, I’ve witnessed these things in Traktor before anyone else implemented them:

                First DJ program to implement quantize and snap.
                First DJ program that allows you to preset loops in tracks.
                First DJ program that incorporated a full scale midi mapping system (I started with VDJ, but it’s nothing compared to this).
                First DJ program to introduce 4 deck mixing.
                First DJ program to incorporate HID controllers.
                *Second DJ program to incorporate chained effects (Torq was first with VST plug-ins, but gets brushed under the rug. Yet SDJ FINALLY provides that).
                First DJ program to incorporate Flux (Pioneer then incorporate slip, but into CDJs).

                …Oh and also STEMs, but whatever.

                In my opinion, these are ground breaking features that separate one program from the other. SDJ is finally caught up, and likewise, everyone else who’s playing catch up.

                Either you start making points, but I’m not listening to your opinion(s).

                • Yep, I’ve used all those programs for years as well. Torq was cool, but pretty unstable.

                  So you say “SDJ has finally caught up”. Isn’t that a good thing?

                  Still not sure why you’re rubbishing it.
                  I guess your thing is software being the “first” to do a few things and then sitting on their hands for years. Cool.

                  • Music is essentially the most important aspect to a DJ. Not so much the features, but they allow one to be creative. So I’m quite content with making mixtapes and programming sets.

                    My original comment was in support of the OP, who stated that Serato was hurting for “cash and staffing problems,” which I heartily agree. Months ago, djworx posted an article about why folks haven’t left SSL for SDJ, which is bad, because it means that there’s an idea that folks aren’t buying into SDJ and Serato won’t make money. That or piracy will probably end them.

                    In my honest opinion, I think Pioneer or InMusic will be one of the two companies to take over a large amount of the DJ market. As much as I love their ecosystem, NI is a bit too niche for mainstream, and may collapse if they continue putting out more experimental concepts, such as STEMS. On paper, STEMS is perfect for mash-ups, but the average hip hop head isn’t gonna go out and start buying STEMS files when I personally know a lot of heads that bootleg tracks off of YouTube, blog sites, swapping hard drive files, and bad rips.

                • I doubt they really get what you are talking about. Just defending “their” favorite software. And you are right, NI the first at a lot of features!

                • Traktor was the first for many in DJ Software. It was around the longest. Before the birth of DVS software. It not really about what you did, it’s about what you continue to do. Don’t get me wrong I like Traktor. I use the big 3 (Traktor, Serato and Virtual DJ) and I like them all but NI not what it used to be. Almost everything hardware related was “Traktor Certified” now not so much.

                  • I have two theories on Traktor certification:

                    (1) Either other manufacturers no longer want to pay for Traktor certification support.

                    (2) NI is purposely “closing their doors” to outside manufacturers because they want consumers to buy their products and software.

                    If I were to guess, (2) is probably more realistic.

                    NI is following an “Apple” model, where it’s probably developing an ecosystem that only functions when you buy their products. I think Pioneer is now gearing up to do the same as NI with Rekordbox. I mean, can anyone think of a non-pioneer controller that supports Rekordbox? Pioneer is already making exclusive controllers for their software. I think out of all companies out there, Serato probably suffers the most because they’re there the ones that lose customers when a hardware manufacturer stops supporting SDJ.

                    In regards to their newer controllers, S8 and S5, I think they did the right thing. They created a controller that is uniquely out there and nothing like anything in there market, even though it’s very niche. Most importantly, NI doesn’t create a controller to outdate your old one; this is not like buying a car, where a car still drives but has newer features/gimmicks than the previous. Each controller, for better or for worse, provides for a particular population on the market. Pioneer on the other hand, has reintroduced the same bs controllers with either better material, bigger size, wifi (uh, yay?), jog wheel lights, but nothing has essentially changed, yet they try to justify it with a false sense of control, when there’s probably nothing wrong with your DDJ-SX from 2010. They do have different lines that tap into different markets, but I have no idea what their flagship devices are when they have so many “toys.” InMusic’s Numark line is also victim of doing the same with the NS7 and Mix Track line. When you say Traktor d2, x1, f1, z1, z2, s2, s4, s5, and s8, they’re all different and stand out in simplest terms on their own, and some can be used all together in various combinations.

                    A real DJs work is in music and performance, not the latest gear (ironically saying that on a DJ gear website). But the original concern to me is that if this colab fails, this will be the one to break Serato, and I have no idea how an old school company known for a 909 sequencer is really gonna save them… Mind you, Roland doesn’t make any music producing software like Ableton or alike.

                    Serato’s number one issue is not producing hardware for SDJ. But who can blame a company that’s always been software driven?

        • What % of the average DJ software users -want- to spend time midi mapping??, I can and have in the past and I am quite happy to never map anything ever again. There is a lot to be said for something just working. Also, if NI are so benevolent re letting everyone map stuff with Traktor why do they not let their jog wheels be mapped in way that doesn’t suck (From what I remember VDJ/Mixvibes etc don’t seem to have this issue…)

          The reality is that Traktor has become more and more closed over the last couple of years as NI moved towards there walled garden / selling their own hardware. Its a far cry from back in the VCI-100 mapping fantastic days. It seems that NI was in a bit of development paralysis for the last couple of years.

          Again… whuuuuuut… alienating?? I don’t get it, if you don’t want specialized features then don’t buy them. I understand if you don’t like Serato’s way of monetizing add-ons but I call BS on that meaning that they have stopped developing features and doing bug fixing.

          For sure there have been features that Serato have taken a while to implement but that is just moaning about the past. If you compare base feature sets now Traktor/SDJ/VDJ/RB are now about the same so I see this as a moot point.

          The real question is what is gonna happen in the near future. For the small % of peeps who would actually use an integrated/clocked sampler sequencer alongside their DJing it seems to be an exciting time.

          • My response to your question of midi mapping: “it’s not that hard.” I’m glad you can do it yourself, and I’m sorry if it’s challenging for other DJs. If you can manage a computer and troubleshoot problems via internet or skill, then there’s no problem managing and creating midi maps.

            I don’t understand your comment about jogwheels. Are you talking about the S4/S2?

            NI’s been smart for keeping a “closed system,” which is where I believe Serato fails. It’s just like Apple. If you want the Apple ecosystem, you have to buy Apple products; therefore, Apple makes more profit via software+hardware. They don’t sell their OS to any manufacturer like Windows does. They only use it in their own products. Rather than comparing DJ programs, think about who’s making more money, not who has the better DJ program, because all programs are essentially the same. I’m in the belief that Serato will go out of business due to people pirating copies of SDJ and lack of hardware sales. Clearly a company makes more profit if they’re the only manufacturer. Serato relies on other companies to create controllers, yet companies like Pioneer are already leaving them. Soon, InMusic’s Denon Engine will probably take off and leave Serato as well.

            Now, if we compared DJ programs, think of Serato DJ’s features, and think about Traktor’s features. I left SSL because when Traktor Pro 2 came out, it answered all my questions. SDJ comes out about 3 – 4 years too late, adding in all the features that Traktor has implemented since 2010. Lastly, there’s no Serato dedicated controller or hardware by Serato. You’re dealing with other 3rd party companies for support. Look what happened to the Rane 57SL. If you upgraded to “El Capitan,” 57SL is no longer compatible to SSL and SDJ because it’s USB 1.1 interface. At least with NI, you deal with them, it’s their software, when things break, they fix it and update their software to ensure that their hardware works. I still rock an Audio 8, Audio 6, an S4 MK2, with no fear of it being discontinued for support. Sucks for those folks who bought a 57SL for over $1400.

            Again, with ‘alienating,’ why isn’t Serato fixing problems with old hardware? Like SSL1, 57SL, Ableton Bridge, and etc.? There are DJs who lived off of these devices and features who are obviously left in the dust. This isn’t about add-ons, but these new features doesn’t solve problems for longtime users. Serato is obviously struggling to be innovative (hence all this hype with collabs, gimmicky limited edition control vinyl, 7″ timecode vinyl, etc.) but I really think it’s struggling with money to afford innovation and support.

            Serato took A LONG TIME to update their software into SDJ. SSL has been around since 2004/2005, Itch was about 2008, and both were finally replaced in 2013 by SDJ. Bro, that’s 9 years for SSL, their flagship program, yet people are complaining that Traktor needs an update from it’s conception 5 years ago. Now, I’m all about craft and skill, but I honestly can’t think of what additional features Traktor would need to set itself either better or different from the rest, besides convenience or gimmicks (maybe touch screen crap).

            The future of DJing is giving an artist/DJ/performer the ability to stay in the zone. Whichever company can master that type of ecosystem, will probably have the greatest amount of users. I would think Pioneer or possibly InMusic is on their way in producing those types of products and systems. Pioneer’s Rekordbox manages your music files to be ready for CDJs and its DJ program fro DVS. CDJs, as we know it, is practically the standard next to vinyl. InMusic looks prepared to creating more “standalone” controllers, meanwhile Pioneer is also keep up with that.

            It’s almost like data mining in social media. It’s not about what social media company is the best (between twitter, instagram, snapchat, etc.), but who you want to give all your data to for the sake of your convenience and lifestyle. I honestly gave all my crap to google, by using google docs, google maps, google drive, saving all my data in their system, which syncs to my phone, syncs to my tablets, and so on. Google built an ecosystem I’m willing to buy into, whereas DJing is practically the same setup: you want a consistent flow to be the artist you are.

    • I agree.

      I’m pretty certain that they have cash and staffing problems. They’ve only started selling software 2 years ago. Hardware sales with other companies have obviously slowed down (isn’t it just InMusic and “some” pioneer gear?)

      And it’s kinda obvious that Serato is lacking creativity, yet only playing catch up to the abilities of Traktor (cue points, live remixing, chained effects, quantize, etc.). Pretty certain people are also bootlegging SDJ.

      In my opinion, among NI and Pioneer, I would think this may be Serato’s last hurrah to recapture a market that is slowly being dominated by Pioneer and Abelton/NI conrtrollerists, as well as DJs of Rekordbox/CDJs and Traktor.

    • If they manage to pull off the precise thing soooo many people have been screaming at Native Instruments to do since Maschine first came out (Maschine decks in Traktor, or at least a proper, first party support of such without having to do a bunch of workarounds)…. I’ll be seriously contemplating looking at switching over to Serato.

    • NI lost the plot from Traktor 2.6.8 and above. They were great before version 2.6.8, after that? Not so much. I’m willing to bet that version 2.6.8 was the first version that was released after someone with “New ideas” spewed their bile.

      • No doubt for some that is more than enough. But perhaps I should have put ‘dj mixer’ for clarity. Based on the teaser video from the Playlist Retreat as hosted by Jazzy Jeff, which shows lots of djs/producers leaning over some mysterious piece of equipment with some of them moving their arms in what appears to be scratch style movements, i hope i’m not too far off the mark.

        In short the inclusion of crossfader and full dj style monitoring section would be what I would like to see. (A hybrid of Mark’s picture with a few dj style extras)

  17. Watching the 3rd teaser video carefully, I think we’re gonna see sequencer decks in Serato and a DJ-like Aira mixer acting as a “bridge” between SDJ and the Aira hardware line.

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