Scratching used to be so simple, with product complexity levels being as demanding as having a half decent crossfader. But in the advent of the digital age and laptops being a standard fixture, things are more complex than they once were, and it’s logical that some handholding might be needed. Enter a short but sweet DMC and Rane powered Scratch School tour in the UK, that happens in the next two weeks. And they’re free.

A short but sweet message follows:

RANE DJ IN ASSOCIATION WITH DMC PROUDLY PRESENT SCRATCH SCHOOL

Three free UK events slated across July 2018 offer free workshops and product demonstrations for Rane DJ’s SEVENTY- TWO Mixer and TWELVE Digital Turntable Controller from Rane DJ product specialists and legendary DMC champions

AshVale,UK– Rane DJ (dj.rane.com), the established innovator in the DJ industry, noted for their standard-setting solutions coupled with unequalled reliability and customer service, today announced Scratch School – three UK events, partnering with the home of legendary DJ world championships, DMC. Taking place in Bristol, London and Manchester, Scratch School offers free in-depth workshops and product demonstrations of the all-new SEVENTY-TWO Battle Mixer and TWELVE Digital Turntable Controller, alongside exclusive guest speaker slots from legendary DMC champions including DJ X-Rated, DJ Rasp and Blakey.

Confirmed Scratch School dates are as follows:

  • 6th July – DBS – Bristol – Special Guest: DJ X-Rated (2016 and 2017 U.K. DMC Battle Champion)
  • 10th July – Manchester – School of Electronic Music: Special Guest: DJ Rasp (2014 battle for supremacy UK champion)
  • 12th July – London – On The Rise Academy – Special Guest: Blakey (Former DMC World Champion & Serato Artist Relations Manager)

Regitstration for Scratch School is available here: https://www.eventbrite.co.uk/o/rane-dj-amp-dmc-17457467805

APPROVED

Having experienced in-store events, it’s clear that they’re more effective than trade shows. They might not garner the hugely attractive quoted footfall numbers, but if you’ve got people who have travelled specifically to your focussed event, that’s like minded people who want to be there, and will most likely evangelise about your product when they’ve left.

The social element is hugely increased too, with company reps being on hand to talk directly with their potential and current customers. While the internet does connect us, there’s nothing quite like looking someone in the eye, and having their ear too.

So to recap, the first Rane and DMC Scratch School event is this Friday, 6th July in Bristol. Book your free spot for this and the ones in Salford and London too.