Pioneer’s dalliance with the chromatic scale continues, and goes off in an unexpected but totally on-trend direction. First black, then white, and now in the potential Marmite colour of gold. The Digital DJ-SX-N is the latest glittering prize from Pioneer, and Kidkanevil drops a short set to show of it’s glittery shiny majesty.
There is of course a press release that basically says all the same things that the last 2 did, but for completeness, here’s the important paragraphs at the top:
Strike Gold: Pioneer DJ adds a limited edition gold model to the Digital DJ SX series of controllers designed for Serato DJ
1st October 2013: Pioneer DJ’s flagship Serato controller has received the Midas touch, with the release of a Limited Edition Digital DJ SX (model name: DDJ-SX-N) in opulent gold.
Designed for intuitive, plug-and-play control of the bundled Serato DJ software, the DDJ-SX series has brought delight to Serato fans since its launch in November 2012. DJs love its features such as Performance Pads, Dual Deck Control and Slip Mode, which add a tactile element to triggering samples, loops and FX. Plus the unit can be used as a four-channel stand-alone mixer, giving DJs the flexibility of connecting to CDJs or turntables for even more performance options.
Like the classic black and cool pearl white models, the gilded DDJ-SX-N is built with both style and durability in mind. Its aluminium top plate and large jog wheels are finished in dazzling gold and complemented by the controller’s blue and red LEDs.
The DDJ-SX-N, bundled with Serato DJ, will be available in limited quantities from November at an SRP of EUR 999/GBP 809, including VAT.
So the Digital DJ-SX-N comes in at the same price as the old ones, albeit in limited numbers and likely to hit your favourite retailer in November.
My theory is that this is likely to be a real love it or hate it controller. Obviously Apple’s gold iPhone 5S is making it a more palatable aesthetic choice, but I really don’t like it at all. Even Apple’s subtle gold tones are too gaudy for me. But what do you think?