Anyone who types words into a computer has been right where Kitty is right now. Artwork can go through several changes and be passed under the nose of several busy people, and still nobody spots the obvious humdinger of a spelling mistake. Our eyes and brains see what they want to see, thus Serato’s “official” vinyl suddenly become a rare limited edition “offical” cock-up. But in true turning a frown upside down style, Serato have decided to capitalise on this mistake and turn it into an opportunity by selling it off super quick and super cheap.
So while stocks last, offical control vinyl is being offloaded via the Serato store and certain unnamed stockists for 40% off. Obviously, given the revered status of Serato vinyl, these are likely to become collectors classics, and I suspect that some people have already dropped large wads of cash on doubles of every colour.
I suppose Serato could have simply swapped the covers out with freshly printed ones, and resealed the lot, but sometimes it’s just not worth the effort. New artwork, print, unpack, repack… not worth the hassle probably. These will get snapped up, Serato will make a few NZ bucks and the process, hopefully with spell check enabled, will start again. I suppose in this instance, the vinyl is still the same, just a different cover.
nice article Mark. if there are any left when ive been paid i think ill get some red ones. does anyone else find it funny that right underneath the records in the store there is a quote ‘we make rolls-royce type shit’
the cat is thinking . but this is my record lol :)
LOL! Some mistakes are easier to spot than others. I often think I’d make a good proof reader, as I’m pretty sharp in that respect. There were a few mistakes in the recent Mixtrack Pro II review on here for example.
My wife works for a promotional products company, people approve proofs that have the companies NAME wrong, how does this happen?
It happens all the time, everywhere. When I worked in packaging, mistakes would be made, be it us keying something in wrong, or incorrect copy being supplied. What I couldn’t understand is how my bosses would always roll over and take the blame, even after final printers proofs were signed off and approved by the client.
It didn’t matter to me if we’d made the error – the fact remained that the client had supposedly checked every detail of the work they were responsible for. Surely the client has to take the ultimate responsibility for checking. Anyway… former life – rant over.
anyone else read books?? namely free books on kindle. i know they are new authors trying to break through but the spelling in most of them are absolutely shocking. its like they havnt even re read the book they just wrote, i understand they cant afford proof readers but jesus just check it yourself. as for the process that serato packaging must have been through to reach the end product i cant believe these supposed ‘lovers of djing’ didnt pick up on it. Maybe they were just tapping into the new dj market where 99% of ‘Djs’ have never even seen vinyl let alone know how to spell it
I always say this about advertising in magazines and such.
The amount of people that had to design, get approved, rework, get approved…pass it on to another bunch of departments who would also see it….Just doesn’t seem like it should happen.
I’ve received tracks from major labels which have had the artists name spelt wrong on the promo sleeve. Oopsy!
lol my Traktor clear vinyls say it’s “Fompatible” with traktor 2, are they collector’s items too?