
Brand wars – why do you care so much?
Who cares what products you use? Clearly some of you do. But why do you care so much that the other guy uses the product you don't?
Since its inception in 1999, Serato has been at the cutting edge of audio software innovation, enabling DJs, producers and artists to take their creativity and performance to the next level. The brand’s first-ever product, Pitch ’n Time, has become the industry standard for time-stretching audio and forms the backbone of the company’s core product, Serato DJ. One of the most widely used and powerful DJ software tools available today, Serato DJ is constantly updated with new features and is revered by the most iconic DJs of our time. Serato has also established itself as a leading brand in music production with Serato Sample and Serato Studio, which have become go-to tools for Sample-based producers and beat-makers alike. In 2022 and 2023, Serato transformed the industry once again through the introduction of its real-time stem-splitting technology Serato Stems across its product range, to global and industry acclaim. Serato’s advanced suite of music production tools provides creators with endless possibilities for producing, sampling and remixing music that will continue to drive culture forward.

Who cares what products you use? Clearly some of you do. But why do you care so much that the other guy uses the product you don't?

Alchimie Zinc offers a GUI to wrangle files and folders into Serato playlists. V1.1 does it for Traktor too. Rejoice!

While Serato have been rolling out paid Serato DJ upgrades, the promised free ITCH upgrades are here. Numark's NS6 gets the love first.

As promised, more Serato DJ Intro controllers get the Full Serato DJ Love. Vestax's VCI-400 and the Pioneer DDJ-WeGO are added to the list.

A new Serato Scratch Live beta is upon us. Version 2.4.4 beta fixes bugs and optimises installation. Grab it today.

Like many others, Denon have cast their line into the entry level end of the market with a very attractive lure. We took a look at the MC2000 DJ Controller and loved it.

Serato DJ finally makes an appearance, if only in screenshot format. I pulled it apart and scribbled my initial thoughts.

The morning comes and we've gathered together the words, pictures and videos about the Pioneer DDJ-SX, and wrapped them up with a little commentary.

While we oooh and aaah over new Serato/Pioneer shiny, existing users want some clarity about how Serato DJ effects them. We have that clarity from Numark.

Serato DJ is here, as is the first official controller. The Pioneer DDJ-SX is an epic beast - part controller and part mixer. And you'll soon be parted with your money.

ITCH scratched and replaced with Serato DJ. And DJ Intro users get the upgrade path they thought would never happen.

Out of beta and into your sweaty hands is Serato Scratch Live 2.4.3. Video, FLAC, and Mountain Lion ready. Grab it now. Well after you've read about it first.