Last week, Rane unleashed their new all singing and dancing website upon the world. It’s a corker too, and the co-owner and co-founder Linda Arink has just posted a very cool letter to the DJ community, and I identify with it in a very strong way.
I’m not going to copy and paste the text — you should stop by the Rane site and read it for yourselves. But the sentiment expressed is very much how I feel about DJWORX. So I applaud Linda for having articulated it so perfectly. One day, I’ll get to meet her for myself — seems to be one person who has escaped my trade show schedule. I expect she’s far too busy in the factory for the pointless NAMM and Messe hustle.
Not totally related, but Rane has, hands down, the best Customer Service of any audio company I’ve ever dealt with. Almost all of their schematics and service manuals are available for download (back to the inception of the company), for small parts orders they will rarely let you pay them, and in a lot of cases you can get someone from the original design team for a product on the phone.
Apparently it’s a good place to work because turnaround is very low — I’ve called on a 20-year-old product before and spoken to someone with direct knowledge on it.
(Ironically, I’ve never been treated more rudely by a company than I have been by Serato, who they work closely with. Maybe Serato should pay them a visit in Washington.)
rs