It seems like I can’t go a day without some recycled story about vinyl making a comeback. And given the regularity of Serato PR hitting my inbox, I cannot help but think that they’re the source of the uplift in sales. Jokes, but does anyone know if it’s counted in the stats? Anyway, today Purple Serato Performance Vinyl PR has dropped into my inbox and the Serato shop too.
Here’s what Serato say about it:
This new line of performance vinyl features a re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings, allowing for precise tracking, better vinyl wear and the most authentic feeling digital vinyl experience on the market. The new Performance Series pressings are packaged as a double set and feature a wide range of new colours.
Vinyl is a strange old girl. The manufacturing process – one part sweat, one part maths and one part magic, is not an exact science. While every record pressed is a high quality product and will perform flawlessly, there can be some variation in the color throughout a run. Every record is unique.
The first thing that came into my mind when I saw this was “Purple Rane”, and to craft some amazing Photoshop creation of Prince stood behind decks. But then I realised that in the time it would take to make it, and had fought off Prince’s notoriously aggressive legal team, the Serato collectors would have swooped in and bought them all up anyway.
Be quick. These things tend to be limited editions. Grab yours today.
of course Serato vinyl sales are not counted in the stats..without DVS vinyl sales would even be higher today…ppl who still buy vinyl are mostly indie/rock/pop enthousiasts who still appreciate good music..most DJs are have become rather lazy and just dont want to get out of their houses anymore in search for music..pressing “download” safely at home is convenient and your average DJ has become a sheeple who just wants to play whats hot at the moment..”blazing hot” equals commercial crap..across the entire nation DJs are playing the same crap over and over again..because the program directors decide whats hot or not..not the DJ..back in the days the DJ was “In Control”..(Marley Marl) cause the DJ decided what was hot…not the coorperatons who pay the radiostations to play their garbage 24/7. Im sure there are still DJs out there who keep it real but the fact is that the DJ has become an industry whore who is NOT in control anymore.Im talking about the average DJ so dont get offended cause there are still ppl around who still play real original quality music. But the overall scene today pretty much a joke. ill be playing real wax on a pair of Tech 12s till my retirement..nuff said
There are plenty of sources for underground digital productions of cutting edge stuff that doesn’t scream ‘commercial.’ Many would argue that digging for new underground stuff online is just as challenging and rewarding, if not more, than record shop / thrift store vinyl digging.
I get that you are directing you post mainly towards the flock of fist-pumping bor-lectro DJs, but unless we collectively agree to passively ignore this phenomenon, we’ll only be perpetuating it.
imho of course ;)
Serious LOL at “Purple Rane”!!!
it would be interesting to know if the stats were compiled using control vinyl sales, i bet there are about 10 million sold a year across the various DVS formats. im sure CutSelekta is right in what he says and the figure relates to actual ‘music’ sold on vinyl.
but then which band does the serato records with tracks on one side, control vinyl on the other fall into