Out now — Purple Serato Performance Vinyl

Purple Serato Performance Vinyl

It seems like I can’t go a day without some recycled story about vinyl making a comeback. And given the regularity of Serato PR hitting my inbox, I cannot help but think that they’re the source of the uplift in sales. Jokes, but does anyone know if it’s counted in the stats? Anyway, today Purple Serato Performance Vinyl PR has dropped into my inbox and the Serato shop too.

Here’s what Serato say about it:

This new line of performance vinyl features a re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings, allowing for precise tracking, better vinyl wear and the most authentic feeling digital vinyl experience on the market.

 The new Performance Series pressings are packaged as a double set and feature a wide range of new colours.

Vinyl is a strange old girl. The manufacturing process – one part sweat, one part maths and one part magic, is not an exact science. While every record pressed is a high quality product and will perform flawlessly, there can be some variation in the color throughout a run. Every record is unique.

The first thing that came into my mind when I saw this was “Purple Rane”, and to craft some amazing Photoshop creation of Prince stood behind decks. But then I realised that in the time it would take to make it, and had fought off Prince’s notoriously aggressive legal team, the Serato collectors would have swooped in and bought them all up anyway.

Be quick. These things tend to be limited editions. Grab yours today.

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