It’s Friday, and our thoughts naturally turn to all the amazingly cool things we’re going to do at the weekend. Be it a punishing bike ride, a boxset binge, or 48 straight hours of whatever the hottest game is on your console, the weekend is a time for you to unwind and shake off the stresses and strains of your daily grind.
So imagine that this weekend there’s a fictional DJ trade show on. It’s open to the public, and you’ll get a chance to fondle the newest nextlevelness with the gathered DJ masses, and generally potter around imbibing the sights, sounds, and smells of the show floor.
But you’re unsure. Are you willing to forego 12 pints and a curry the night before just to fight for time on the latest shiny? There’s that seminar with that DJ you like… but is it enough to lure you from your onesie? Are you willing to break the promise to your better half about that DIY job you’ve been putting off just so you can get show trade show discounted gear? Or are you happy to just spend the day cruising the usual online haunts to get the inevitable social media updates from the show?
So the big question is this:
What will it take for you to give up a day to visit this weekend’s fictional trade show? What are the essential features that will guarantee your attendance?
For the record, this post isn’t sponsored by anyone at all. It just struck me that as I finalise our BPM attendance, and the potential lamenting the demise of trade shows upon our return, I can’t remember ever asking you lot what you want from shows. So here’s your chance to let the people that matter know. Help us so we don’t need to write the aforementioned editorials anymore.