Just before Christmas, and aiming to help the masses of PR types beavering away at marketing materials for impending product launches, I wrote a piece stuffed to the gills with time-served advice about how to make the announcements the very best they can be. One of those things was begging the industry to please stop teasing. So you’ll be pleased to know that Denon DJ has flooded social media with… oh you know the rest.

Spoiling my usual Photoshop fun, a simple code has been released:


In fairness, this teaser was floating around at the same time that I was writing the piece. So there’s not much that can be done other than post it for you to speculate about what it might be. Because Denon DJ obviously wants you aware that something is coming, and for you to make increasingly insane guesses, leading to inevitable disappointment that it’s not a motorised platter Prime 16 that runs every piece of DJ software and streams not only every streaming service, but also allows you to mix and scratch 16 channels of Netflix.

Given that I’ve already sent my guesses into Denon DJ pre-Christmas (and got pretty close apparently), it would be unfair for me to give you clues. So off you go — and remember, predictions based on logic and common sense have no place around here.