NAMM is usually all about new shiny toys for you to lust after and sell kidneys for. And in these times of companies struggling and going to the wall, there’s some very refreshing news about an all new company that’s set to make some serious noise in 2016. Italian based MIXARS has posted a teaser video (that looks interesting in itself) and we’ve got this press release that expands a little:
Bologna, Italy: 13/01/2016
dBTechnologies, as part of the RCF Group, leads the field of design and manufacture of professional and commercial audio products and systems. As a natural extension of this range, dbTechnologies is proud to announce the launch of its new MIXARS brand.
Operating as an independent subsidiary, the new MIXARS brand will focus on developing a premium range of DJ technology. Pushing the boundaries of design, materials, and production processes, MIXARS will create high end products to fulfil the needs of demanding DJs, as well as developing challenging and unique products for the rapidly evolving DJ scene.
All details and information will be unveiled at NAMM show 2016.
Visit MIXARS at NAMM 2016, booth 6396, to see the start of our future vision for DJs.
Alessio Foti? Yes that guy who propelled Chinese brand DJ Tech into your consciousness. But he’s now back on his home turf in Bologna developing this new brand from scratch with the backing of a HUGE group, something that gives them a great foundation to do some very cool things.
Now, as made clear in the past, I don’t play games when it comes to PR and suchlike. So I’ll openly disclose that I know exactly what’s coming at NAMM. Obviously I’m not going to tell you what that might be, but let’s just say that our core community is going to be very happy indeed. Be sure to follow them on Facebook for breaking news too.
We’ll be at NAMM to fill you in on what’s coming from Mixars. I certain that you’re going to love it.