To say that Serato has undergone many changes over the last few years is a bit of a understatement. It’s not just the product line up that has evolved radically but also the people making this stuff happen too. You may recall Sam Gribben leaving to create his rather splendid Melodics teaching software, soon replaced by Serato cofounder AJ Bertenshaw as CEO. Well it would appear that role should have been called interim, as current COO Young Ly has now stepped up to take the role of CEO.
Just a few words from Serato HQ:
From Auckland, New Zealand, 17th May 2016
Serato Co-Founder, AJ Bertenshaw Appoints Young Ly as CEO
Serato co-founder AJ Bertenshaw today announced that he will replace himself as CEO in order to focus on strategic growth and product vision for the company. “From the time I founded Serato, my passion has been in innovative product development, design, and the future of the business,” Bertenshaw said.
“Being CEO is a full-time job, and allowing Young to step up will mean I can really focus my creative energy where I bring the most value to Serato.”
Young Ly has accepted the role as CEO, which will be effective June 1, 2016.
Ly’s four years as Director of Product Development and then Chief Operating Officer at Serato have been marked by his exceptional leadership and vision. As a result, Ly has been instrumental in driving growth and helping cement Serato as a global leader in music software.
I know many of you couldn’t give a rat’s arse about such things, and only care that the shiny keeps coming out of the magic DJ factory. But I feel that it’s important for you all to have an understanding of what’s happening in the industry too.
Good luck Young — given the current market, you’re going to have a lot on your plate.