We like to think that we give you the most complete info from the DJ gear world. And to give you a greater understanding of the various moves and shakes, it makes sense to report the wider industry news as well. Japan is an important nation in the DJ and obviously wider technology industry world, and there is a high concentration of DJ companies and factories in Asia as well. So with Native Instruments being a major player, it comes as little surprise that they would set up a Japanese office.
Music technology manufacturer Native Instruments opens up Japanese branch
Tokyo, January 8th, 2013 – International music technology manufacturer Native Instruments is pleased to announce the opening of its dedicated Japanese branch in Harajuku, Tokyo. Established to directly serve the company’s long-standing Japanese user base and business partners, the new office is also intended to further expand the company’s footprint in the crucial Japanese market for music production and DJ equipment.
With an initial staff of 10 people led by General Manager Koh Suzuki, Native Instruments KK provides dedicated sales, marketing, tech support and fulfillment capabilities to Japanese customers and retailers. Following nearly 15 years of representation through a local distributor, the new branch now complements the existing Native Instruments offices in Berlin and Los Angeles with their over 350 employees, forming a network among three of the most major music and technology metropolises in the world.
“Japanese artists and music enthusiasts have always appreciated our products and technological vision especially well, and we are excited to now move much closer to this highly inspiring environment”, says Daniel Haver, CEO of Native Instruments. “Our Tokyo branch has profound strategic importance for our future business, and I am very grateful to Koh Suzuki for assembling such an experienced and competent team”.
“I am honored to represent one of the most prominent and pioneering leaders in creative music technology in our country” says Koh Suzuki, General Manager of Native Instruments Japan. “We will do our best to accommodate our customers and partners in the most comprehensive way, and make their ‘NI experience’ even better”.
The opening of Native Instruments KK will be celebrated with a public launch event in spring, details of which will be announced at a later date.
This is a very logical move. Given NI’s ever-growing hardware offer, it makes a lot of sense to have an office that is much closer to the factories that make them. And while they’re still taking flights from Japan to the factories, they’re looking at hours rather than days away from the office. And hopefully this will mean not having to pull key people away from their desks in Berlin and wasting precious hours being sneered at by airport security.