DJ Industry musical chairs are nothing new, but sometimes it’s important to report on ones that could have a direct impact on the things that we report. And when the guy key to making CDJs an industry standard, and putting V-MODA on the shopping list of DJ headphone buyers heads towards another industry giant, it’s very much worth bringing to your attention. Thus industry legend Karl Detken has been snapped up by inMusic to head up Numark’s marketing team. As Marketing Director, Karl’s impact on Numark’s future will be telling.
The official press release:
INMUSIC ADDS KARL DETKEN TO THE NUMARK TEAM
Industry veteran brings a wealth of DJ expertise to new role as Numark Director of Marketing.
Cumberland, RI, USA—June 5, 2014. inMusic (www.inmusicbrands.com), home of industry- leading music and audio technology brands, is pleased to announce the appointment of Karl Detken as the Numark Director of Marketing. In this new role, Detken will be responsible for driving the company’s marketing strategy; increasing uptake of products in key markets; and refining the company’s communication strategy, product marketing, and customer messaging initiatives.
With more than 40 years of personal experience as a DJ, producer, and musician, Detken has spent the last two decades immersed in the world of DJ and pro-audio product design, development, and marketing. In particular, his expertise in product marketing, artist relations, and social media branding have contributed to a long track record of successfully driving business for brands like Pioneer DJ, Chauvet, and V-Moda.
“I’m personally excited to bring Karl aboard to drive our marketing initiatives for Numark,” says Jack O’Donnell, owner and CEO, inMusic. “His knowledge and experience in the DJ market are formidable and will allow us to introduce an even broader audience to our product line.”
Detken echoed O’Donnell’s sentiments, saying, “I’ve long admired Numark’s ability to consistently deliver innovative products and technologies to their customers. I’m excited to now be in a position to spread the word about that innovation to the DJ community at large.”
Personally I couldn’t be happier. Numark has a great team of people, and with Karl’s guidance the doubtlessly packed lineup of future products will get some established DJ industry expertise behind them to deliver them into your sweaty mitts. We’re looking forward to some cool stuff coming your way soon, as well as propelling the established Numark brand onwards and upwards.