Today is a truly momentous day for me, and for the future of DJWORX. It marks an evolutionary stage of my career and the development of my small empire that should’ve happened a long time ago.
We all know the axiom about goldfish, and how they only grow as big as their surroundings. Apparently its a load of old tosh, but in the past few years, that is exactly how I have felt. Those of you who follow me or DJWORX on Facebook will have caught glimpses of my working environment.
The worxlab as I describe it sounds lofty, but is in fact a 4m x 2m room just off the kitchen that I share with the washing machine and tumble dryer. It is my office, studio and warehouse. And over the last decade the team and myself have built the longest lasting, highest quality and most respected DJ technology website from our respective goldfish bowls and kitchen tables. But it’s time to take it to the next level.
The last 6 months since the start of DJWORX have been interesting to say the least, with offers of partnerships, mergers, and full-on takeovers being graciously received and politely declined. But sometimes, you just have to step up and make the decisions that are scary, costly, but ultimately best for the business. So today, I picked up the keys to the first official worxlab. DJWORX now has proper premises where we can remain totally independent – and it’s a truly amazing space.
Sat inside a former textile mill, DJWORX now occupies half a floor of stunning open plan studio space called The Clocktower. This has been taken specifically to allow DJWORX to grow, and build upon the near decade of quality work. This space will allow me to install a proper reviewing workflow, and provide a place that allows me to finally make videos of a quality that I’m happy with. You have no idea how annoying it is to dismantle my tiny office to do reviews pictures, and it’s a huge barrier to productivity too. Now, I’ll have space to spread out and review, to then take it over to the dedicated photo studio, and then take it to the space designed specifically for shooting walkthroughs and DJ performances. Importantly, I’ll be considerably more organised and be able to make things happen when they’re supposed to. I can hear the collective sign of relief from the team.
You have no idea how important this day is to me. It’s through the hard work of the team, the tolerance and belief of my family, and the continued support of the industry and the growing audience that I’ve been able to make this move. It’s a bit hollow and empty in here right now, but that will change. Next week is BPM Show prep week, but right after that, I’ll be moving much of the essentials and clutter into our new home. I’ll add desks for people who want to stop by, and the kettle will always be on. I hope you like it – some very cool stuff will happen in this place.
I told you when I started DJWORX that we weren’t messing around.