The problem with bad news is that nobody wants to fess up and general have to break it to anyone. But when you don’t break it properly, all you’re left with is media types who to look for anything resembling official news in the absence of official statements. Such was the case with last week’s Ecler story, where the news was that they declared themselves bankrupt. This much is true, but we have an exclusive statement about the future of Ecler.
This just in:
“Late last week various articles appeared in digital publications to the effect that ECLER had declared itself bankrupt. This information is not entirely accurate and does not reflect the actual situation.
Some years ago, as is widely known, ECLER turned its business focus towards the direction of commercial audio (Pro AV systems integration) and away from developing the DJ market further than the products that are currently still available. In the last 6-7 years we have succeeded in developing a strong market share in commercial audio and are satisfied that our decision was appropriate. In order to capitalise on this success we needed to secure new investment in the company – we felt we were missing market opportunities that could assist in further expansion.
About a year ago we started to search for a new investor for ECLER and during the summer we found a suitable partner. Careful financial analysis drew us to conclude that the best way forward was to liquidate the existing company and allow the investing company to acquire the assets of ECLER (brand, patents, management and personnel). This procedure began in September and is forecast to conclude by the end of the year. In the meantime, Ecler continue to trade as normal.
In conclusion, far from being the end of ECLER, the reality is quite the opposite. ECLER is, in fact, being reborn with more resources that will allow significant expansion. We have ambitious plans in terms of product development which we look forward to previewing at ISE in Amsterdam in February.
We hope that this statement makes our situation clear and corrects any misapprehensions about ECLER’s position.”
That’s more like it — the complete picture that perhaps we should have had from the start. But hey… everyone is talking about Ecler again now, and fondly too.
So it would appear that it’s a matter of “Ecler is dead — long live Ecler”. The old Ecler has been wound up, and the new Ecler sounds like it’s going to kick ass. Let’s hope that they can build on the foundation of amazing DJ product and bring back some of that Ecler magic that everyone universally seems to be missing if the outpouring of feeling is anything to go by.