These are effectively my slippers at home. I still wear them every morning when I get up.
You know those scenes in old TV shows where yet another page is frustratingly torn from a typewriter after the first line or so didn’t measure up?
That. So many times when sitting down to write this.
As the last post on DJWORX, and of my media mogul career, the following words are supposed to mean something — to proffer a message so profound that you’ll remember where you were when you read it.
But they’re not flowing easily. Because I’m not at all sure what I’m supposed to say, or what you want to read.
You see, Imposter Syndrome prevents me from talking about myself in any positive light. For all manner of reasons, I feel eminently unqualified to wear the editor’s hat of the leading DJ tech media outlet.
I feel that I’ve stumbled through the last two decades, learning on the job, and more by accident than design managed to make things that people don’t hate too much, and somehow made a few quid along the way.
Drew made a pilgrimage to the original Worxlab. We drank ale and ate pie.
Drew however put me on the right track. He wanted to make sure I understood what skratchworx and DJWORX meant to so many people around the world. And he’s right.
I do feel fiercely fucking proud when talking about skratchworx and DJWORX. I see those not as “I” but “we”, with a collective purpose. It’s the team and our community. That’s when I see the true value.
Without any sense of bias, irony, or self-congratulatory backslapping, skratchworx and DJWORX were, without question or doubt, the best DJ technology media sites in the industry. Fact. Full stop. End of.
Wait… the best? We didn’t do video. Or live stream. Or teach. Or sell gear. Or have hundreds of thousands of social followers. So how can it possibly be the best? That’s easy.
Nobody delivered between-the-lines commentary and insight on news stories quite like DJWORX.
Nobody else used a screwdriver to review. Nobody else insisted that a review is about real opinion and not just another industry appeasing day one PR heavy walkthrough.
Nobody else was willing to challenge thoughts and perceptions quite like a DJWORX editorial. We got believed in the unpopular things you hated, yet years later come to depend on and even love. Because our guts told us it was the right thing to do.
“No Sam — angle the middle finger slightly and pull a face like you mean it”
We were the square peg, the black sheep, and the middle finger. We were fearless.
We taught without teaching.
You loved us, hated us, respected us, and feared us. But you couldn’t ignore us. We have provoked, evoked, and exhibited real emotion. We made you think and question.
This was never a means to an end. We didn’t do this to sell you stuff, make money, or be famous. This was, is, and will always be about pure passion for DJ gear.
We gave and will continue to give a shit about every minute detail of the tools we use to play the music that changes our audience’s life. It’s important that someone does.
So when we gleefully gush or angrily rant, it’s because we genuinely care, and not for clicks, shares, or money. Fuck your numbers game. Margaret Mead is right.
No context given. Make up some lies about what the hell is happening here. Dan, me, Jared, and Ray.
The end of DJWORX leaves a big hole. Like many, you may only have bought the latest shiny when you’ve read a DJWORX review. And even more of you engaged with our words far more than anywhere else.
You need to think about why that is.
Social media is saturated with enough day one content for you to make a buying decision. So why will you miss ours? There’s enough influencers happy to share opinions in front of a camera. So why did our opinion matter so much to you?
When you can identify what you’ll miss about DJWORX and why, demand it of those that remain. Tell them to be more like DJWORX. I’ll even send them a DJWORX engraved toolset to get them started.
Some will be glad to see the back of me. Frame this.
The end of chapter two
Skatchworx and DJWORX changed the DJ media game. We wrote the rule book that others followed. Then we threw it away to follow our convictions. We started and go out as what I honestly believe is the only true DJ tech media outlet. Prove me wrong. I’ll wait.
They both laid the foundation for the final chapter for the last part of my working life. Right now, I’m not at all sad to stop. Because even as I write this, my head is designing The Worxlab brand. I cannot help but be excited about the future, and what could be achieved.
“Look at this great window… OI! Piss off you photobombing bastards”. Ray, Darren, me, Dan, and Hatty.
I suspect that this is where many of us will part ways. Thanks, it’s been great. But I’m on a different road now. I’m sure you’ll be perfectly happy with the outlets and influencers that are left.
The Worxlab won’t be for everyone. It’s for the few. Deliberately so.
For those still here and itching to carry on the journey — we’ve still got much to do. We have a shared passion and purpose. We will make a difference. See you in The Worxlab in January.
THE BOTTOM LINE
Thanks to everyone who joined me along the way. Thanks to those who stuck around. And special thanks to those who put up with me. All of me.
And to the very few — I love you. Deepest thanks for keeping me sane in the darkest of times, for questioning my logic, for being honest, and for trusting me when I made seemingly stupid choices. Your continue belief and support means everything. We’re still going to have plenty of fun together.
Signing off from the best fucking DJ website ever, that started at the top, and goes out at the top.