Serato has been playing away from the DJ scene via Serato Sample, their standalone dalliance with the related production market. Having reached v1.1, Serato thinks it would be a great idea to set you a challenge, namely using Serato Sample (there’s a 30 day trial version) to create a groove, make a 60 second video about how you did it, and share it via socials with #seratosamplechallenge and @seratosample in the description (that’s how they’ll find it). And if the public vote for it here, then you may well make it through to the final 10, where VIP judges will pick the final winner.

The video:

https://www.youtube.com/watch?v=vBCephYXWF0

And the words:

Serato Sample Challenge: What can you cook up for USD$10,000?

Want to make USD$10,000 in under a minute?

Worldwide entries are now open for the Serato Sample Challenge, inviting producers to make a beat, film it and share it on social media for a chance to win the cash prize.

Video entries must show Serato’s production plugin Sample in use, be under one minute long, and include #seratosamplechallenge and @seratosample in the caption.

“We’ve kept the brief really simple to see how creative producers can get with Serato Sample and a camera in under a minute,” says Scotty Hoogerbrug, Chief Marketing Officer at Serato.

“Our new music production plugin already has a strong, diverse community of Sample users posting their beats online,” says Hoogerbrug. “So we wanted to show our support and encourage people to keep sharing their work with the world.”

“We can’t wait to see what comes out of the woodwork during the course of the competition,” concludes Hoogerbrug.

Entries close January 16th, with daily, public voting deciding the top 10. Entering early and sharing your entry as much as possible will help it get to the top.

Special guest judges Kenny Dope, Suzi Analogue, and DJ Spinna will select the final winner of the grand cash prize.

Head to serato.com/sample-challenge to read our full set of rules, vote on the entries, and download Serato Sample. Or watch our video about the competition to learn more.

I like this idea. Obviously $10K is a great incentive, but it’ll be a useful learning experience to see how people go about making music from original sources. We all have our own processes, and it’s only through sharing them that we’ll grow, especially as DJs who may be looking at getting into music making.

The deadline for your submission is January 16th 2018.


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