Are you keeping up? Pioneer are now AlphaTheta. And AlphaTheta have announced a new brand.
Drum roll…
Called – Alpha Theta.
Here’s the press release:
January 23, 2024: AlphaTheta Corporation, the designer and developer of products under the name Pioneer DJ, is pleased to announce new products under the brand AlphaTheta.
Since the introduction of the CDJ-500 in 1994, Pioneer DJ has built a strong legacy of state-of-the-art products, becoming a leading brand for professional DJs while also providing a pathway for people to begin their DJ journey.
Now, with products launching as AlphaTheta, we’ve created a brand that will propel us into the future, while also maintaining the quality and innovation that you’ve come to expect from us.
The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.
Central to our mission is our collaborative relationships with a worldwide network of DJs, artists, and creators who’ve helped shape our products. We’re indebted to this community, and we look forward to deepening our relationship with all our industry partners.
AlphaTheta embraces diversity and inclusion, and celebrates the playfulness of DJing and producing music. We look forward to growing alongside you, the community who are connected by a passion for music and its culture.
Together, all of this helps to form our guiding principles as we move forward.
One Through Music.
To be fair the corporate site is a good read, and beautifully laid out – AlphaTheta corporate site
Why have Pioneer changed to AlphaTheta?
Here’s the corporate blurb
Why AlphaTheta?
Music can guide the human brain into extremely powerful states of mind.
Peak human experience can be enhanced with an optimal balance of creative music, superior sound technologies, and group coherence. AlphaTheta refers to the brain wave frequencies achieved in these peak states. Our vision is to use our innovative technologies to enable and enrich these peak moments.
AlphaTheta enables you to go Beyond the Music.
Let’s wait and see if this means new products are coming soon…..