Day two of BPM 2014, and Pioneer’s Rob Anderson fights trade show weariness to deliver an excellent walkthrough about the updated DDJ-SX2 Serato DJ controller, as well as touching briefly on the Serato Flip expansion pack. Again. Everyone is talking about Flip it seems.
Generally, Serato products are seen in isolation. So it’s nice to get a work in progress overview of exactly where they are with everything. Karl Yankovic from Serato walked us through Serato DJ progress, as well as demoing the latest expansion packs, all at BPM 2014.
While the trend for all-in-one controllers continues unabated, the modular movement is also picking up more pace. The Reloop Neon aims to bring all of the functionality on Serato DJ controller pads into a single unit. Matt Powell from Reloop UK and Serato’s Karl Yankovic take us on a short journey through Neon’s features.
It’s showtime folks — DJ Expo that is. And with the rip-roaring success enjoyed by Numark with their NS7II at last year’s show, it makes perfect sense total their latest and greatest to the same show. The Numark NV will be available for you to maul and paw, but for those who can’t get to see it, there’s a new video showcasing the NV with Serato Flip.
This week has seen some big announcements from the Serato camp. A lot of this is around the new Serato DJ DVS add-on that lets suitable partner controllers run Serato DJ DVS without the need of external interfaces. You just plug in your turntables and media players and you’re off. But we’re still not sure how much of a need there is. Serato will have done their homework, but we’d like you to tell us if the need is real, perceived, or non-existent.
There’s no denying that when Serato DJ came out, and with it the first dedicated controller in the shape of the Pioneer DDJ-SX, the DJ world collectively soiled its pants. There was a huge WOOT wave with subsequent insane sales, but as time passed, it was clear that there were a few things that could have been done better. The DDJ-SX2 is that unit that aims to do things better. Fully enabled for Serato Flip and DVS, with better pads and jogs, this is the DDJ-SX evolved.
It’s funny how things often come full circle. Serato gained fame via their Scratch Live DVS software. But once the controller revolution had got a grip, they turned their attention to that market. But now, with their Serato DJ DVS addon expansion pack, they want to make their controllers DVS friendly.
DJing and producing used to be disparate worlds. But now the line between them is increasingly blurred, with each camp wanting to dabble in the other. Serato tried to graft Ableton Live into Scratch Live with a great deal of promise but limited success. But now they’ve decided to work with Akai Pro to bring Serato DJ into the producer world via hardware that compliments APC units. The AMX and AFX controllers deliver a fair slice of the Serato DJ repertoire in a very familiar and cost effective way.
Serato does love vinyl. It’s at the very core of what they do, so they’ve made it part of their ethos to always keep a regular stream of limited editions coming for the established control vinyl collectors. And they won’t be disappointed with these Red Bull Thre3Style battle 10″ editions, coming in red, gold, and blue pairs. Hurry — these will sell in an instant and change hands for a lot more within a matter of months.
As a DJ, you should be focussed on your gear, and not the laptop screen. The Numark NV Serato DJ controller aims to do away with the vacant DJ laptop gaze.