Getting hands on DJ gear at a trade show is cool. But Pioneer DJ do not want you to lay your hands on their new gear at all. Their Future DJ concept shown at Ceatec 2014 is a gesture based system for controlling music and effects. Not so much waving your hands in the air… more a little to the left and right but not too far because you’ll overbake the effects.
Pioneer already dominate the clubs. And with each passing month, they fill another empty slot in their product lineup. But now they’re introducing KUVO, a cloud based system that via collected metadata will connect DJs with everyone else and present their playlists via a mobile interface, and at the same time ensure that the artists they play get paid.
In his last round of demo duties, Rob Anderson walks us through Pioneer’s tiny powerhouse of a controller. The DDJ-WeGO3 might not have the extensive feature set of the big boys, but it can certainly work properly with more software than just about any other controller on the market right now.
Day two of BPM 2014, and Pioneer’s Rob Anderson fights trade show weariness to deliver an excellent walkthrough about the updated DDJ-SX2 Serato DJ controller, as well as touching briefly on the Serato Flip expansion pack. Again. Everyone is talking about Flip it seems.
Pioneer has always been about its own products. In recent years, it has snuggled up to NI and Serato, but has still developed its own library management software in partnership with Mixvibes, called Rekordbox. With version 3, all development is in the hands of Pioneer, and Rob Anderson was on hand to give a whistle-stop tour at BPM 2014.
It would seem that Pioneer Corp has made it’s mind up in record time, as the sale of Pioneer DJ is announced by KKR & Co. Read the story – there’s more to it than a straight sale to another company.
Yesterday, Reuters blew the DJ world wide open with rumours of Pioneer HQ deep in talks and near closing an alleged $570m deal for its DJ division. Many online conversations led to the DJ media posting their own versions and theories. But now Pioneer HQ has broken cover and issued an official statement.
When a product dominates a market, it’s logical that similar products will appear. AIAIAI, Beats, and NOCS have their take on the classic Sennheiser HD25, and Pioneer’s new HDJ-C70 headphones are jostling for a place at the front of the queue.
Like it or not, all this shiny nextlevelness is made by an industry whose primary concern is to make money for shareholders. Pioneer (the corporation) has had some tough times and has been shedding assets to focus on core business. And it would appear that Pioneer DJ is about to get new owners. But who could it be? We invent some crazy scenarios for fun because we have no other information.
Pioneer’s DDJ range of controllers has a specific aim — to offer Serato DJ to users of all budgets. But none of them cater for iOS, thus the DDJ-WeGO3 has been reworked to focus on algoriddim djay, down to having an iPad slot at the rear and including necessary adaptors. But the WeGO3 isn’t a one trick pony — it can be used with Serato DJ Intro, VDJ LE, and djay for Mac right out of the box.