It would seem that Pioneer Corp has made it’s mind up in record time, as the sale of Pioneer DJ is announced by KKR & Co. Read the story – there’s more to it than a straight sale to another company.
Yesterday, Reuters blew the DJ world wide open with rumours of Pioneer HQ deep in talks and near closing an alleged $570m deal for its DJ division. Many online conversations led to the DJ media posting their own versions and theories. But now Pioneer HQ has broken cover and issued an official statement.
When a product dominates a market, it’s logical that similar products will appear. AIAIAI, Beats, and NOCS have their take on the classic Sennheiser HD25, and Pioneer’s new HDJ-C70 headphones are jostling for a place at the front of the queue.
Like it or not, all this shiny nextlevelness is made by an industry whose primary concern is to make money for shareholders. Pioneer (the corporation) has had some tough times and has been shedding assets to focus on core business. And it would appear that Pioneer DJ is about to get new owners. But who could it be? We invent some crazy scenarios for fun because we have no other information.
Pioneer’s DDJ range of controllers has a specific aim — to offer Serato DJ to users of all budgets. But none of them cater for iOS, thus the DDJ-WeGO3 has been reworked to focus on algoriddim djay, down to having an iPad slot at the rear and including necessary adaptors. But the WeGO3 isn’t a one trick pony — it can be used with Serato DJ Intro, VDJ LE, and djay for Mac right out of the box.
What happens when supreme turntablist talent is thrown at a stack of Pioneer DJ technology? This session for the DJ Sounds Radio Show is what. See Tony Vegas and and Prime Cuts aka The Scratch Perverts take a journey through old school hip hop and more on CDJs and the new PLX-1000 turntables.
There’s no denying that when Serato DJ came out, and with it the first dedicated controller in the shape of the Pioneer DDJ-SX, the DJ world collectively soiled its pants. There was a huge WOOT wave with subsequent insane sales, but as time passed, it was clear that there were a few things that could have been done better. The DDJ-SX2 is that unit that aims to do things better. Fully enabled for Serato Flip and DVS, with better pads and jogs, this is the DDJ-SX evolved.
Pioneer takes it back to the times before they changed everything with the CDJs. The PLX-1000 turntable is their take on the classic Technics.
Pioneer’s rekordbox 3 gets is a huge upgrade that adds a heap of enhancements, including a second deck. Does this indicate future directions?
When Sam Gribben decided to leave Serato, they got him a leaving gift that money simply cannot buy. Behold the retro styling joy of the Pioneer SG-1.