Being the face, voice, and CEO of Serato for ten years is a big thing. And in that time, Sam Gribben made a lots of friends in the industry, and especially within Serato itself. So when he was happy that the company was in the best shape ever, he decided to pass the CEO baton onto someone else. But Serato didn’t just want to send him off with jelly, ice cream, and a few beers in the office — no, they created a unique product that nobody else will ever have. Behold the Pioneer SG-1, the one of a kind superbly retro Serato DJ controller.
God knows how many times I’ve hankered for modern lumps of gear to be given a thoroughly retro makeover. There’s nothing quite like wooden sides to bring a touch of class to any DJ gear, but Serato went a little further and added all metal knobs and a revised faceplate to the standard DDJ-SP1. Not only that — the amazing finishing touch is the box, a complete one-off corrugated case designed to tell same exactly what he has meant to everyone at Serato. Even the logo is retro Pioneer.
I love this Pioneer SG-1, and wish more companies would put out retro versions. Or perhaps some very specialist outfits would get into customising all manner of gear with polished wood, metal pots and even real meters — for a fee of course.
Once again, good luck Sam with whatever you decide to do. Do be careful with the Tesla coil.