INDUSTRY: interest.co.nz interview with Serato’s Sam Gribben

https://www.youtube.com/watch?v=Z3vcCHFKOgk

We like to give you a little insight into the inner workings of the DJ gear industry. And ever camera-friendly Sam Gribben, one of many tall people at Serato but the only CEO, chats with Andrew Patterson from New Zealand finance website interest.co.nz about how he came to Serato, as well as how the business has developed to where it is today.

Sam Gribben Interview

There are no secrets, but the video is worth watching to get a few glimpses of the inner workings of the Auckland based business. This is very much Serato business rather than Serato product, so don’t be expecting scoops on the next big thing. But it’s absolutely worth a watch to understand that Serato is no longer a bunch of passionate coders and DJs, and has turned itself into a very successful business… with a bunch of passionate coders and geeks working with all the other essential people necessary to running a leading international business.

By the way, can anyone shed any light in the inscription on the wall? The full text for example? I’m assuming it’s some sort of “here’s to the crazy ones” style Serato mantra.

  • Ricola
    • radikarl77
    • Professorbx

      Dear god, this thing again?!?!!? Alright, unlike most of you, I tried this out. Fun story-I was with Stanton at MusikMesse 2001, and had the opportunity to witness the first meeting of Stanton and N2it (Final Scratch). Thing is, the replicator was right across the way from N2it, and they were right across the aisle from the N2it booth. They spent most of the show talking shit, disrupting the demos, and also, hilariously, dropping the sale price of the unit from $3k to $2k mid-show as a response. It was in no way similar to what N2it was doing, as it works as a real-time sampler based on the source going through. You had to even use a foot pedal to turn on and off the sampling engine, which frankly sucked. That said, it was hilariously an accidental early version of slip mode.

      They have this one hooked up to what looks like a gutted instant replay machine, but the one they had at the show was hooked up to an MPC2000 and a Pioneer CDJ500. It was awful. People who talk about it in the same sentence as Serato or FS and never tried it should be really thankful that it tanked before it was even released.

  • rdk

    “By the way, can anyone shed any light in the inscription on the wall? The full text for example? I’m assuming it’s some sort of “here’s to the crazy ones” style Serato mantra.”
    Yes: http://www.behance.net/gallery/Serato-Manifesto/3830519

  • Bcrogan

    Djing has not grown. Its actually bombed. Production has grown, hot girls hanging behind the dex has grown, celebrity cool hip it person personalities playing music on a laptop has grown, but Djing as become a totally garbage concept and moniker. I used to love saying I;m a DJ. Now it’s so comical. The brand of the word “DJ” like Derrick May once said about the brand of “Techno” has become shit and worthless.