In this day and age, branding is vitally important. It’s not just about having a pretty logo, but is more about the values represented by that brand. And ultimately, a good brand is worth protecting. And as of today, DJWORX can officially wear a registered trademark symbol. Like this: DJWORX®.
Technically it’s a service mark that specifically protects the name in the sphere of “on-line journals, namely, blogs featuring disc jockey information and technology”. I can go as far as trademarking the actual logo graphic, but I feel that the name is enough. Now you might think that it’s a costly and possibly unnecessary move given that the number of media outlets properly serving the DJ industry can be counted on one hand. But for me, protecting the brand is vital. It also underlines the professionalism behind it, and just how seriously we take what we do at DJWORX®.
Making the decision to rebrand from skratchworx to DJWORX® was brave, probably stupid but very much worth the challenge. And now everything is in place – the site, the ID, the people and the daily flow of content and a roadmap. The user experience is being honed, and the plans are in place to make DJWORX® (don’t worry – that won’t happen often – just feels goooood) the only place you’ll need to come for news, reviews and opinion. I know it is already, but I need for more of you to spread the word.
We have a strong image, an established heritage and an unparalleled reputation for quality and integrity. And now we have the trademark. What’s coming next? Oh that would be telling…
So who wants DJWORX® merchandise? Never did it to any degree with skratchworx, so now might be the right time.