DJ gear generally sticks pretty rigidly to Henry Ford’s “any colour as long as it’s black” thinking. But Pioneer casually and regularly kick this mantra to the kerb, bust out the swatches, and brings forth rather more chromatically adventurous versions. This time, their entry level DDJ-SB offering gets the spray job, and adds red and blue to the existing black. But to add to the monochromatic theme, there’s also a new silver version, which I do find quite fetching.
There’s no press release as such, as there’s very little you can say other than “there’s three new colours”. Nonetheless here’s some words and a cool video:
Choice and control: the entry-level DDJ-SB two-channel controller
for Serato DJ Intro and Serato DJ is now available in four colours
Seamless control meets effortless style, as Pioneer releases the entry-level DDJ-SB controller for Serato DJ Intro in three vibrant new colours. In addition to the original classic black, DJs can choose from silver, red and blue models – all featuring a pearlescent hairline finish.
The compact and portable DDJ-SB offers two-channel control and intuitive access to all the bundled Serato DJ Intro’s cues, loops, FX and samples. Plus, Filter Fade helps budding DJ’s create seamless mixes by adding a high pass filter to the crossfader – enabling smoother transitions with just one control.
KEY FEATURES OF THE DDJ-SB
- Now available in black, silver, red and blue
- Plug-and-play control of Serato DJ Intro (free) and Serato DJ (paid upgrade)
- Access a host of cues, loops, FX and samples
- NEW! Filter Fade
- Eight Performance Pads
- Manual high/low pass filters on each channel
- Dedicated website with interactive tutorial videos and free demo tracks
- USB powered
- Pro-DJ design and build
- MIDI compatible
- Built-in sound card
The DDJ-SB – now more than just boring old black
When Apple and subsequently everyone else broke out the colour books to give their products a fresh coat of paint, I often wonder how they decide on exactly which colours to pick. Are there focus groups of image aware DJs who pour over Pantone books deciding what would best go with their latest line of merchandise? Perhaps Captain America will become a DJ in the next Marvel outing seeing as Agents of Shield is liberally repurposing Pioneer stuff into something that it was not designed for.
Personally, I’ve always been a little reticent when it comes to colours. Aside from a stunning burgundy Vestax setup, the Worxlab is resplendent in assorted shades and tints from grey to black. But where do you stand on colours? There’s obviously a market for customisation as witness by the growth of outlets like DJ Skins and 12 Inch Skinz, but this tends to be wild branded designs than flat colours. Would you buy more Technicolor gear if it were available?