You are here: DJWORXArticles • Opinion


Brand wars – why do you care so much?



Traktor vs Serato

Who cares what products you use? Clearly some of you do. But why do you care so much that the other guy uses the product you don’t?

Beats Audio and the importance of brand perception



beats pro mixr headphones

Beats headphones have landed in the worxlab. But are you prepared to hear good things about them? We look at the uphill struggle that Beats have in the pro market.

Buying vinyl collections – a philosophical dilemma



Vinyl collection shelves

Indiscriminate vinyl buying — do you just want more and more, or are you selective? Share your feelings and help me make sense of my philosophical dilemma.

MANTRA: It's all about the music. Again.



benji b strings BBC DJ

It’s easy to get obsessed and lost in the constant wave of new DJ shiny, and to forget about the things that really matter. It’s all about the music.

MANTRA: It’s all about the music. Again.



benji b strings BBC DJ

It’s easy to get obsessed and lost in the constant wave of new DJ shiny, and to forget about the things that really matter. It’s all about the music.

How to grab market share Native Instruments style



NATIVE INSTRUMENTS MARKET SHARE

It’s silly season, and Native Instruments are attempting to relieve you of your cash in exchange for market share. There’s 50% off stuff, and I got to thinking about market share.

The iPad Mini is here – a digital DJ's perspective



phil_ipad_mini

There’s no denying the impact of the iPad on the DJ scene. But for me, the iPad Mini is likely to be the one that makes a real difference.

The iPad Mini is here – a digital DJ’s perspective



phil_ipad_mini

There’s no denying the impact of the iPad on the DJ scene. But for me, the iPad Mini is likely to be the one that makes a real difference.

BPM 2012 – controllers at tipping point



Pioneer ddj-sx BPM show 2012

There too much of the same out there – the DJ controller market is too crowded with too many of the same sort of thing. So it’s time for a change. But what and how?

SYNC – the DJ's big red button



dj sync button

Pioneer added sync to the new CDJ-2000nexus, and the DJ end of days was predicted again. It’s not, and here’s why.