While leaks and unconfirmed rumours are exciting for journalists and fun for readers, the business implications for the victims can be quite serious. Long planned marketing campaigns can be blown, and commercial secrets prematurely fall into the hands of competitors, and businesses can be tarnished. In light of the unfortunate S8gate, we take a look at the reasons for secrecy and the consequences of leaks.
The Traktor Kontrol S8 moves from worst ever leak to official thing. And with the dots filled in with extensive PR, we at DJWORX can now offer a better take on what the boundary-pushing controller has to offer, and equally what it hints at too. Read on for five individual takes on this new lump of shiny nextlevelness.
Playing one track to the next has evolved into a two turntables and a mixer format, and is something that still dominates DJing today even in the entirely digital age. It’s a comfort zone that few seem to want to break free from, despite not really needing platters to support vinyl anymore. But is this legacy holding DJs back from finding all new ways to play music? Craig Reeves asks some difficult questions, the main one being is it finally time to let go of the old ways?
While the DJ industry keeps chucking great lumps of hardware to cater for the needs of software, the iPad continues to offer a highly configurable interface. The Traxus Traktor Remote offers extremely comprehensive control of Traktor’s effects. Jared Helfer takes a look, and catches up with the creators for a chat.
We threw ourselves in the deep at BPM 2014, and decided to film three days of demos in the very controlled environment of the Product Demo Stage. We think we did a pretty good job for our first attempt at such a thing, and bodes well for our imminent ventures in video. But we want to know what you think of how we did, and indeed what you’d like us to do video-wise.
Pretty much everything new DJ gear wise was announced pre-BPM 2014. Just as well really, as there was more interest in the current state of play of the DJ industry. With emerging superpowers running the game, and some notable absentees, thoughts are turning to just what is happening in this rapidly changing industry in which we exist.
Having a few spare hours to kill, we did what any self-respecting DJ would do – bust out the video camera and record a Numark NV demo. And eat cookies.
It’s been a long hunt over many years, employing deep Google trawling and forensic Photoshop techniques. But finally, thanks to the Numark Facebook page and a response from a single DJ with a photo, the mixer used in the final scenes of classic Hip Hop movie Wild Style has been identified at last.
Given Soundcloud’s recent bad press regarding takedowns, announcing the introduction of ads couldn’t have come at a worse time. So has Soundcloud jumped the shark? Or after chucking a minor hissy fit, will you just carry on using it anyway?
A man with money and an obsession with vinyl is likely to make for a great story. The New York Times details Zero Freitas and his humungous collection.