Yesterday, Reuters blew the DJ world wide open with rumours of Pioneer HQ deep in talks and near closing an alleged $570m deal for its DJ division. Many online conversations led to the DJ media posting their own versions and theories. But now Pioneer HQ has broken cover and issued an official statement.
We’ve followed the development of NI’s Traktor Kontrol series of DJ controllers from the start. We’ve also witnessed the birth of Maschine and the whole line of beatmaking hardware and software. And now, to coincide with the announcement of Komplete 10 comes the Kontrol S keyboards – three models designed to complete the Traktor/Maschine/Komplete trinity, meaning that as a DJ, producer, or electronic musician, NI has you… ummm… kovered.
In just 8 days, the DJ world descends upon the NEC in Birmingham for BPM 2014, the premium DJ show in the world. DJWORX is there on the show floor, and if you’re there too and swing by the Product Demo Stage, you’ll get a chance to hang with the DJWORX mob and maybe even grab a handful of small DJWORX treasures.
When a product dominates a market, it’s logical that similar products will appear. AIAIAI, Beats, and NOCS have their take on the classic Sennheiser HD25, and Pioneer’s new HDJ-C70 headphones are jostling for a place at the front of the queue.
Like it or not, all this shiny nextlevelness is made by an industry whose primary concern is to make money for shareholders. Pioneer (the corporation) has had some tough times and has been shedding assets to focus on core business. And it would appear that Pioneer DJ is about to get new owners. But who could it be? We invent some crazy scenarios for fun because we have no other information.
With a time line that reads of closure, grief, rumours, petitions, and finally news reports, it would appear that Panasonic chose IFA 2014 in Berlin to announce the return of Technics as a pro audio brand. There’s a website and everthing, but it lacks the only element that DJs care about — a turntable.
Pioneer’s DDJ range of controllers has a specific aim — to offer Serato DJ to users of all budgets. But none of them cater for iOS, thus the DDJ-WeGO3 has been reworked to focus on algoriddim djay, down to having an iPad slot at the rear and including necessary adaptors. But the WeGO3 isn’t a one trick pony — it can be used with Serato DJ Intro, VDJ LE, and djay for Mac right out of the box.
The symbiosis between Serato and its hardware partners often means that new shiny is dependent upon our friends in New Zealand getting their ducks in a row and having everything ready for multiple partners. Such is the case with Serato DJ 1.7, which delivers Flip and DVS capability for a number of manufacturers. Read all about it after the jump.
While everyone gets damp downstairs about mothership controllers, it’s often the small ones that have the biggest impact. The Novation Dicers became a fairly standard fixture thanks to size and cost. And now the next generation of more capable but still affordable Serato controllers is here. The Reloop NEON is all that pad based goodness found on big boy controllers condensed down into a single unit.
If you could take my brain and extract company secrets, somewhere in the cortex ooze would be what this teaser video from Native instruments is. I went to London, saw cool stuff, including this Komplete thing but in sharp focus. And soon enough you will too. For now, frame by frame the video and see what you can make out.